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Our Story

wright creative branding labels graphics

Brothers Bill and Tom Wright founded Wright of Thomasville in 1961 on the idea that printing was far more than ink on paper – it was a medium for creativity and inspiration. Today, Bill’s sons, Greg and Don, lead Wright Creative Branding & Labels, a powerhouse in creative branding and label manufacturing that builds B2B and D2C brands across a range of industries that can be found in 22 countries. And through it all, the traditions of craftsmanship, manufacturing ingenuity and ‘a promise made is a promise kept’ live on in every Wright associate.

Imagine the possibilities when your brand is backed by an industry-leading team of creatives, problem solvers, and service-oriented people who are passionate about every detail required for your brand’s success. Our commitment and experience shine through in everything we produce and deliver, every time.

 

It’s the Wright way.

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MISSION STATEMENT

Our Mission:

To be the leading provider of “graphics to market by” in our chosen market segments by being creative, reliable and competitive.


Our Objectives:

Provide Products and Services of Extraordinary Value to our Customers in:   

Appropriate design executed with sensitivity.     
Consistent quality - Integrity of performance.     
Dependable delivery - Integrity of promise.     
Full understanding of customer needs and creative execution to help them meet their objectives.

Satisfying Work Experience for:     

Our customers in:             
          Effective Contacts, Competitive Pricing, Honesty.
       
          The people of Wright in:             
                    Informative communication.
                    Challenge to develop skills.
                    Recognition of each individual’s accomplishment and level of craftsmanship. 
                               A. Competitive pay levels.
                               B. Benefits as one contributes to group accomplishments.
                               C. Pay in the most stable and continuing form the company can provide.                                           D. A safe and creative work environment.     

          Our Suppliers:
                    Effective Contacts, Competitive Buying, Honesty.

Sound Continuing Profits:

          To make these objectives possible.
          To measure and control our progress.
          To reward stockholders for their investment in our tools.

In carrying out these objectives we recognize:     

          A responsibility to the community and the environment to the extent it is consistent with the above.
          Company growth only to the extent it is consistent with the above.

Furthermore, that all of the above conform to those principles of:
Community, Honesty, Gratitude, and Grace as they guide our lives.

CORE VALUES

Relationships:

We believe exceptional customer and employee relationships are critical in our core values to grow our business, and we always aim to become a trusted partner of our customers and employees. We have been able to differentiate ourselves from the competition through our strong relationships, open and honest communication, competitive pricing and integrity of promise.


Tenacity:

The ever-evolving nature of this industry is relentless and only the most determined change with it and grow. At Wright, we embody tenacity––not only in our longevity in the industry but also in what we do, whether it’s creating custom products, running machinery or perfecting our processes. We are challenged every day. And every day, we meet those challenges.


Innovative:
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We are a thriving organization built on our restless and fearless ambition to create and deliver new customer value into the marketplace.  Driven to explore possibilities, we act intentionally to challenge the status quo and make Continuous Improvement our daily habit.  We will always be fiercely innovative!


Knowledgeable:
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Our relational approach to selling means we spend time with our customers. We understand their unique application requirements, their markets and their challenges, and we strive to create products that solve problems and increase brand awareness.


Caring:
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We care about the people we work with and live near.  We demonstrate this every day by being proud of a job well done, stepping up and owning your part of a problem and a solution, and by showing respect and celebrating the success of our coworkers, our customers, our communities and our products.

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